Description:




Coursera - Google Digital Marketing & E-commerce Professional Certificate [FCO]

About

This is your path to a career in digital marketing. In this program, you’ll learn in-demand skills that can have you job-ready in less than 6 months. No degree or experience required.

In-Detail

Build job-ready skills by learning from the best
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and measure performance through analytics.

Common job titles: Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner

¹Burning Glass Labor Insight Report data (median with 0-5 years experience), United States, 4/1/21-3/31/22.
²Career improvement (e.g. new job/career, promotion, raise) within 6 mos. of completion based on cert. grad survey responses, U.S. 2021.

What you will learn

- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyze online performance, and grow customer loyalty

What is a Professional Certificate?

Build the Skills to Get Job Ready
Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.

Hands-On Projects
Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You'll need to successfully finish the project(s) to earn your Certificate.

Earn a Career Credential
When you complete all of the courses in the program, you'll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.

Skills you will gain

- Marketing
- E-Commerce
- Display advertising
- Email Marketing
- Search Engine Optimization (SEO)
- Customer loyalty
- Marketing Analytics
- Customer Outreach
- Website Structure
- Customer Awareness
- Google
- Search Engine Marketing

Instructor

Offerred By Google, Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.

General Info:

Author: Google Career Certificates
Language: English
Updated: 2022
Videos Duration: 16h 42m
Course Source: https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce