Doug is an animated television series and sitcom created by Jim Jinkins and produced by Jumbo Pictures, airing from August 11, 1991 to June 26, 1999 on Nickelodeon and ABC. The show focuses on the early adolescent life and zany hijinks of its title character, Douglas "Doug" Funnie, who experiences common predicaments while attending school in his new hometown of Bluffington. Doug narrates each story in his journal, and the show incorporates many imagination sequences.
The original deal required Jumbo to produce 65 episodes of Doug, which Nickelodeon would air in blocks of 13 per season. After four seasons and 52 episodes of Doug, Nickelodeon declined to order the additional 13, citing the show's expensive budget during a budget freeze. In February 1996, The Walt Disney Company, having closed on its purchase of ABC earlier in the year, purchased Doug in a multimillion-dollar deal with Jinkins and Campbell. The deal involved buying Jumbo Pictures and "signing them to five-year contracts." The company also purchased the Doug trademark and its rights to all future merchandising. Nickelodeon was allowed to retain the rights to the episodes produced from 1991 to 1994.