A Practical Guide to Data Mining for Business and Industry
Authors: Andrea Ahlemeyer-Stubbe, Shirley Coleman


Description:
Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

Goodreads page:
https://www.goodreads.com/book/show/18702919-a-practical-guide-to-data-mining-for-business-and-industry

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